Four concepts that strengthen the relationship between institution and audience

The question of how contemporary media can strengthen the relationship between cultural institutions and their audience(s) has been explored by seventeen interaction design masters students at the School of Arts and Communication, Malmö University, all within the Musikalsk Oplevelsesdesign project.

Four concepts were developed over a period of ten weeks, where masters students at the Interaction Design programme at the School of Arts and Communication, Malmö University, worked in collaboration with representatives from cultural institutions Malmö Symphony Orchestra, The Royal Danish Theatre, and Copenhagen Phil. Continue reading

The Joystick Arena: Students working with Malmö Symphony Orchestra

Joystick is a concert where Malmö Symphony Orchestra (MSO) plays computer game music. The format is highly popular and well visited, drawing mostly men between the ages of eighteen and forty. The design challenge for the interaction design master students Carlo Luccioni, Chi-heng Peng, Chomphunut Haglund and James McIntyre was to explore how the relationship between MSO and their Joystick audience could be deepened and broadened.

This post summarizes one of the concepts developed during ten weeks of collaborative work between masters students and the cultural institutions in the project Musikalsk Oplevelsesdesign. See an overview of all four concepts here. Continue reading

Dante’s Purgatory: Students working with The Royal Danish Theatre

The students Atilim Sahin, Halfdan Jensen, Maja Fagerberg Ranten, and Rozina Sidhu has together with the ballet group Corpus at the Royal Danish Theatre explored how the boundaries between the audience and the dancers can be challenged and made more participatory. The group presented their work at Medea to fellow students, their supervisors, and representatives from the Royal Danish Theatre. This report summarizes the outcomes of their work.

This post summarizes one of the concepts developed during ten weeks of collaborative work between masters students and the cultural institutions in the project Musikalsk Oplevelsesdesign. See an overview of all four concepts here. Continue reading

Opera & student engagement: Students working with The Royal Danish Theatre

In the fall of 2013, The Royal Danish Theatre (RDT) will celebrate Verdi’s two hundredth birthday by setting up Othello, Macbeth and Falstaff, all based on Shakespeare. The design brief that the interaction design masters students Job van der Zwan and Torsten Hansson worked on stated that the RDT wanted to explore pedagogical and collaborative media design solutions that would be engaging gymnasium students to attend the opera celebration.

This post summarizes one of the concepts developed during ten weeks of collaborative work between masters students and the cultural institutions in the project Musikalsk Oplevelsesdesign. See an overview of all four concepts here. Continue reading

Maestro: Students working with Copenhagen Phil

The design brief from Copenhagen Phil was to experiment with how the World Online Orchestra (WOO), an online remixing tool for classical music the orchestra is working on, could work as a collaborative physical installation. The central idea behind WOO is that online audience can explore, discover and rework a recording of Beethoven’s fifth symphony where every instrument is placed in a separate channel that can be turned on and off. The aim with WOO is to broaden their audience spectrum to include people who are not frequent concertgoers.

This post summarizes one of the concepts developed during ten weeks of collaborative work between masters students and the cultural institutions in the project Musikalsk Oplevelsesdesign. See an overview of all four concepts here. Continue reading

Interaction design masters students design for audience engagement

How can contemporary media strengthen the relationship between cultural institutions and their audience? This is a question that seventeen interaction design students at the School of Arts and Communication, Malmö University, are looking into for ten weeks.

Update: read more about the final concepts here!

By: Erling Björgvinsson

Corpus New Media Interactions

Ballet group Corpus exploring new media interactions.

Through the Interreg project Musical Experience Design and co-design processes that involves Copenhagen Phil, Malmö Symphony Orchestra (MSO) and The Royal Danish Theater and their audiences, new audience experiences enhanced by media will be developed and tested. Continue reading