Creating Visual Design and Meaningful Audience Experiences

How the Lion Learned to Moonwalk
And Other Stories on How to Design for Classical Music Experiences


TABLE OF CONTENTS | 1. Introduction | 2. Weaving Audience Engagement | 3. Creating Visual Design and Meaningful Audience Experiences | 4. Teddy in Space | 5. Shadow Play | 6. The World Online Orchestra | 7. Joystick | 8. A Concert with Striking Force | 9. Lots of Brass, Lots of Colors | 10. Opus Lux | 11. Epilogue


HOW-THE-LION-CHAPTER03-FIRST-PAGECHAPTER 3. The full version of this text was originally published on pages 28–41 in the book ‘How the Lion Learned to Moonwalk’, which summarizes the Designing Classical Music Experiences project.

Download the book here.


Creating Visual Design and Meaningful Audience Experiences

Authors: Jakob Ion Wille, Head of Production Design Program, lecturer, PhD fellow, and dramaturge (MA); Arthur Maria Steijn, lecturer, PhD fellow, and artist (MFA), the Royal Danish Academy of Fine Arts, School of Design, Copenhagen, Denmark.

As part of the two-year EU interregional project Designing Classical Music Experiences, artists, lecturers, researchers as well as students from the Royal Danish Academy of Fine Arts, School of Design, teamed up with the other project partners to develop a series of original design concepts, prototypes, and productions to accompany the experience of live-performed classical music. This chapter describes the approaches and methodology used, as well as insights resulting from the project.

One of the aims of the project was to rethink ‘audience experience’ and gather information on, and experiment with, practices and technologies that could be applied when producing visual material supplemental to classical music and live concerts. The School of Design’s part of the project focused primarily on developing new and meaningful audience experiences, in which live classical music meets new digital technologies. The partners of the project aimed at exploring and developing new experience-design concepts by working together and encouraging each other’s complementary competences.

To read the full chapter, download the book.

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