Opera & student engagement: Students working with The Royal Danish Theatre

In the fall of 2013, The Royal Danish Theatre (RDT) will celebrate Verdi’s two hundredth birthday by setting up Othello, Macbeth and Falstaff, all based on Shakespeare. The design brief that the interaction design masters students Job van der Zwan and Torsten Hansson worked on stated that the RDT wanted to explore pedagogical and collaborative media design solutions that would be engaging gymnasium students to attend the opera celebration.

This post summarizes one of the concepts developed during ten weeks of collaborative work between masters students and the cultural institutions in the project Musikalsk Oplevelsesdesign. See an overview of all four concepts here. Continue reading

Maestro: Students working with Copenhagen Phil

The design brief from Copenhagen Phil was to experiment with how the World Online Orchestra (WOO), an online remixing tool for classical music the orchestra is working on, could work as a collaborative physical installation. The central idea behind WOO is that online audience can explore, discover and rework a recording of Beethoven’s fifth symphony where every instrument is placed in a separate channel that can be turned on and off. The aim with WOO is to broaden their audience spectrum to include people who are not frequent concertgoers.

This post summarizes one of the concepts developed during ten weeks of collaborative work between masters students and the cultural institutions in the project Musikalsk Oplevelsesdesign. See an overview of all four concepts here. Continue reading

Interaction design masters students design for audience engagement

How can contemporary media strengthen the relationship between cultural institutions and their audience? This is a question that seventeen interaction design students at the School of Arts and Communication, Malmö University, are looking into for ten weeks.

Update: read more about the final concepts here!

By: Erling Björgvinsson

Corpus New Media Interactions

Ballet group Corpus exploring new media interactions.

Through the Interreg project Musical Experience Design and co-design processes that involves Copenhagen Phil, Malmö Symphony Orchestra (MSO) and The Royal Danish Theater and their audiences, new audience experiences enhanced by media will be developed and tested. Continue reading

Using Experience Design to Reach a Broader Audience for Classical Music

Vår projektpartner Jakob Ion Wille på KADK tipsar om en artikel i Mind Design där man reflekterar över projektet Musikalisk Oplevelsesdesign:

Together with Arthur Steijn, Jakob Ion Wille aims to alter the dramaturgy of the concert experience. They wish to explore how audiences can have an experience that goes beyond the basic components of buying a ticket, going to the concert, having a drink during intermission, taking in the second part of the concert and going home again. “We would like to extend the concert experience, so to speak, by altering the dramaturgy of the experience. Letting the music begin already outside the concert hall. Experimenting with the use of visual effects in the lobby and in the concert hall itself. Giving the audience a recording of the concert to take home on their phone. At the same time, we are also aware of the need to preserve the live experience and to avoid disturbing the artistic product”, he points out.

Läs hela artikeln här.

This is the blog for the project Designing Musical Experiences

This is the first post on the blog for the Interreg funded project Musikalsk Oplevelsesdesign (in crude English: Musical Experience Design), a project that develops and designs innovative experiences in the context of classical music and live concerts. It will be based on the work of three cultural institutions in the Øresund region, using them as laboratories for developing and testing new concepts, focusing on artistic and technological productions and products, and sustainable business models.

We will look into possibilities of live streaming, mobile services and other digital solutions, but also visual and interactive experiences in concert halls and other public spaces. One of the main goals is to attract new audiences to classical music.

On this blog, we will post summaries of workshops, share reports that are relevant for our partners to know of, and more. Main working languages will be Swedish and Danish.

Learn more about this project on the about page.