DESIGNING FOR MASS INTERACTION: visual experiment with the Royal Danish Theatre
  • Joystick
    JOYSTICK: här är reaktionerna
  • Shadow Play: Children co-creating scenography
    SHADOW PLAY: Children co-creating scenography


The project Musikalsk oplevelsesdesign (Danish for Musical Experience Design) develops and designs innovative experiences in the context of classical music and performing arts. Based on the work of three cultural institutions in the Øresund region, new concepts focusing on artistic and technological productions and products, and sustainable business models, are developed and tested. The project is co-funded by The European Union Interreg IVA ÖKS, Region Skåne, and project partners.

Read more about the learnings of this project, or have a look at the sub-projects and concepts that have been developed.

Recent Posts

New tickets and a way to take action: designing with the Royal Danish Theatre

During spring 2014, two student groups from the Malmö University interaction design masters program worked closely with the Royal Danish Theatre. The design brief was to explore how to expand the relationship between the Royal Danish Theatre and gymnasium students.

Museum-like labels used by one of the student groups

Museum-like labels used by one of the student groups

One student group explored how theatre tickets may serve as discussion starters, this through having news stories that are thematically related to the theme of the performance printed on them – alongside museum-like labels displayed at “unexpected” spots. The second group developed a Take Action program where students performed parts of plays before the professional performances. Continue reading

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